Juegos de palabra, La relacion entre Colombia y Corea y Chaebol
…Puns, Colombia’s Relationship to Korea and Chaebols
Es la semana de día de san valentin. Pues hablamos de relaciones… ¡relaciones comerciales! 😉
Miramos otra vez a los juegos de palabras o puns y algunos articulos sobre el estado de la economía en Corea de Sur, uno de los nuevos socios de libre comercio con Colombia. Esta relacion comercial va a leventar en importancia durante los proximos años. Ya debemos prepararnos para los tratos futuros entre Colombia y Corea.
Hemos puesto unas palabras al negro abajo y las explicamos más adelante. Mira a las palabras y cuenta la cantidad de puns. Olvidaste que es un pun? Recuerdate. El articulo excelente a contuniacion viene de The Economist y sus escritores de SEOUL, COREA y trata el problema de los Chaebol o los conglomerados en Corea.
Bakers and chaebol in South Korea
Let them eat cake
A half-baked effort to curb the conglomerates
SOME parents give their children cakes. A few give them cake shops. The hot topic in South Korea is the trend for daughters and grand-daughters of chaebol families to open bakeries and other small food outlets. The chaebol are the conglomerates that dominate the Korean economy, so these plutocratic pâtissières have deeper pockets than any of the little bakers they compete against.
Their baking has provoked outrage. Lee Myung-bak, South Korea’s president, calls it a “hobby” business for rich girls that threatens the livelihood of poor shopkeepers. Lee Ju-young, a member of the national assembly, likens it to Park Ji-sung (Manchester United’s Korean midfielder) lording it over amateurs in a backstreet game of football. A restaurateur in Seoul puts it more plaintively: “These families already control everything else in Korea. Why can’t they leave something for the rest of us?”
The chaebol families have decided that this is not a battle worth picking. Scions of the Samsung, LG and Hyundai dynasties are all hanging up their aprons. Artisée, a chain of swanky pastry shops run by Lee Boo-jin, whose dad is the chairman of Samsung, is to close. So is the Hyundai-affiliated Ozen.
Whether this will help small bakers much is open to question. Artisée has only 27 shops; Ozen a mere two. Both are cupcakes in comparison to SPC Group, which operates more than 3,000 Paris Baguette shops in Korea. Buns have always been SPC’s bread and butter—and its boss is not an heiress.
Some say all this pie-throwing distracts attention from the real problems that overmighty chaebol cause. Entrepreneurs complain that if they have a good idea, the chaebol show up with their chequebooks and poach their staff. Small firms that supply chaebol complain that they are ruthlessly squeezed, though few dare say so publicly.
Consumers also suffer. Korea’s Fair Trade Commission (FTC) detected over 3,500 cases of price-fixing in 2010, but only 66 led to fines. The average penalty amounted to just 2.3% of unfairly earned revenue. Samsung and LG were fined in January for fixing the prices of notebook PCs and flat-screen televisions between June 2008 and September 2009. Samsung was ordered to pay a fine of 25.8 billion won ($23m); LG, 18.8 billion won. LG’s fine is to be waived, in return for co-operation with the FTC. This is the third time the two firms have been caught price-fixing in the past two years.
Politicians follow the same old recipes when dealing with the chaebol. They lean on banks to lend cash to small firms. And they lean on the chaebol to stay out of a few minor businesses, such as baking or tofu-making. However you sugarcoat it, this is not serious reform.
Wau. Este articulo estaba llenisimo de puns. Conté 7 y tu?
Hemos aprendido de nuevo socio comercial… y ya aprendemos el vocabulario.
Let them eat cake – famous quote attributed to Queen Marie Antoinette that implies socio-economic divisions (PUN b/c references food) [que coman pasteles]
half-baked – badly planned or executed (PUN b/c references food) [mal concebido, medio cocinado]
curb – slow down or stop something. [refrenar, poner freno a algo]
chaebol – Korean word for the conglomerates that control much of the Korean economy. French word for pastry. (English borrows many words!) [conglomerado en Corea]
pâtissière – French word for pastry. (English borrows many words!) [confitería]
battle not worth picking – an argument or fight that is more trouble than it is worth [no vale la pena la molestia]
scion – descendent [descendiente]
hang up something – give up something or quit some activity [colgar algo, renunciar participar en alguna actividad]
Peyton Manning is hanging up his pads and giving up football.
apron – a garment or clothing article covering part of the front of the body and tied at the waist, for protecting the wearer’s clothing. (PUN b/c used to make food) [delantel]
swanky – fancy [elegante y lujoso, tal vez ostentoso]
bread and butter – core area. (PUN b/c references food) [pan de cada día]
Bavaria’s bread and butter is beer.
pie-throwing – a silly and messy fight [pelea con pasteles]
chequebook – British English for checkbook. [chequera]
poach – to illegally hunt and kill. Used metaphorically it means to break rules in order to gain something or someone. [cazar furtivamente]
price-fixing – illegally setting a price between several parties so that the consumer pays more than is normal [pacto ilícito para fijar artificialmente los precios ]
same old something – an often repeated something that is not desired [el mismo algo de siempre]
Most institutes have the same old format with standardized content. Nothing is personalized like Bogota Business English!
recipe –list of ingredientes and steps to achieve something, usually a dish or food item (PUN b/c references food) [receta]
lean on – pressure (politically) or threaten [presionar a alguien]
sugarcoat – make a bad situation seem better with positive words. (PUN b/c references food) [disfrazar, endulzar]
You can’t sugarcoat what is happening in Greece.
Estás interesado en aprender más de los Chaeobol? Mira a este otro articulo de The Economist.
Necesita mejorar su inglés para negociar con Corea? Talk to Bogota Business English.