Bug in the Coffee, Trouble Brewing


Coffee Pun: Don't Bug Me Until I've Had My Coffee

Been awhile since you read english? Are you rusty? Probably not as rusty as the coffee crop in Colombia!  The folks at WSJ covered an interesting situation developing in Colombia.  We’ll break down some of the language in our next post.  The article has some puns or the humerous use of a word that has different meanings because of the context.  The article’s title is a good example: Trouble Brews for Coffee (because you can brew coffee too!)

How many puns can you count??

Hace rato que no lees en inglés? Necesitas ayuda? Sin duda no necesitas tanta ayuda como la cosecha de granos de café en Colombia.  La gente de WSJ informa sobre una situación que se viene desarrollando en Colombia.  Discutimos el articulo y unas frases o palabras importantes en la próxima entrada.  El articulo tiene muchos juegos de palabras o “puns” en ingles. Por ejemplo:  Se hace mal el café (porque hacemos café también!). 

Cuantos juegos de palabra puede contar?

From the Wall Street Journal, writer Leslie Joseph:

On the steep and verdant slopes here, an orange-colored fungus is laying waste to hundreds of thousands of acres of coffee.

Rust Leaf

Bloomberg News. A farmer holds a leaf from a Colombian coffee plant that is infected with the rust fungus.

The infestation, and efforts to eradicate it, raises the specter of higher coffee futures—and more expensive cups of espresso—for months to come.

The fungus is known as roya, the Spanish word for “coffee rust.” It grows on the leaves of a coffee plant and chokes off nutrients to the beans. Encouraged by years of torrential rains, roya has spread throughout Colombia, forcing farmers to pull out their plants and replace them with fungus-resistant seedlings.

Juan María Cañar, a 64-year-old farmer in the Nariño region in southwest Colombia, said he was forced to replant much of his acreage. He usually produces 1,500 kilograms (3,300 pounds) of coffee beans. “This season, I’ll have about half that,” he said.

The fungus has ruined what was supposed to be a good year for Colombia, the world’s second-largest producer of high-quality arabica coffee, the mild-flavored, hand-picked beans for which coffee traders usually pay a premium.

As much as 10% of the country’s coffee-growing region, or about 300,000 acres, were replanted this year in a bid to get rid of the scourge. New plants typically take as long as three years before they produce their beans. This is likely to restrict supplies, sending prices higher.

Investors have been paying scant attention to the potential crisis. Futures for arabica coffee, the variety most commonly brewed in the world, have been falling along with other commodities, amid gloomy headlines out of Europe.

However, the declines are smaller than those for other exotic agricultural commodities. Coffee prices have fallen 7.4% this year, while cotton has dropped 40%, and cocoa is down 28%. On Tuesday, coffee for March delivery settled 1.5% higher, at $2.2280 per pound.

“It’s not selling off quite like the others are,” said Kona Haque, a commodities analyst atMacquarie Bank. “Coffee is holding its ground.”

Analysts say the warning signs flashing in the coffee market will soon become more visible through the uncertainty caused by Europe’s debt crisis. “The fundamental picture is taking a back seat because everyone is worried about Europe,” said Marcio Bernardo, an analyst at brokerage Newedge.

The problems in Colombia come as global coffee supplies already are strained. The last crop out of Brazil, the supplier of more than one-third of the world’s coffee, was a relatively small one. Additionally, Central America was hit by heavy rains at the start of its harvest in October, which are expected to clip production in El Salvador and Guatemala.

World output of arabica coffee will shrink 4.3% to 79.6 million bags in the current crop year, which began in October, according to the London-based International Coffee Organization.

The National Federation of Coffee Growers of Colombia, or Fedecafe, isn’t giving a firm forecast for next year’s crop, saying estimates are hard to make given the large amount of rain that came down this winter.

For the past three seasons, the quasigovernmental organization set lofty production goals but came up short. The fact that they are demurring this year is telling, says Jack Scoville, a broker at Price Futures Group.

[MKTLEDE]

“They’re trying to be very cautious as to what they say,” Mr. Scoville said.

Analysts say that in the best-case scenario, Colombia’s output in 2012 could be comparable to this year’s, which Fedecafe expects to total around eight million bags, each weighing 60 kilograms. In a good year, Colombia produces about 11 million bags.

Meanwhile, demand for coffee is growing. Consumption has risen 2.5% every year on average over the past decade, the ICO said, citing the growth of niche markets and new consumers in emerging markets.

Problems in the euro zone could pinch global demand as the European Union has the highest coffee consumption per capita in the world.

Another factor that could mitigate Colombia’s production problems is Brazil, which is forecast to harvest a big crop next year.

Last week, Brazil’s National Coffee Council said the country will produce as much as 52 million bags, a 18% increase over last year. The council’s forecast is conservative compared with private estimates that are closer to 60 million bags.

However, Brazil’s harvest doesn’t begin until May. Until then, the market must grapple with another possible shortfall from Colombia.

How many puns did you count? Cuántos juegos de palabra notaste?

Don’t let your English get rusty!  Bogota Business English will polish your vocabulary and grammar skills while helping you shine at work and at home!

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